Renowned Ghanaian broadcaster Saddick Adams is set to share valuable insights and professional experiences at the upcoming Content With Purpose seminar, an initiative put together by Kobby Kyei Media in collaboration with the Embassy of France in Accra.
The event planned to take place on October 29, 2026 at the Embassy of France in Accra, will explore responsible content creation.
The seminar, which will be held under the theme “Beyond the Clout: Creating Content That Informs, Influences and Impacts Responsibly,” seeks to encourage meaningful conversations about the role of content creators and media practitioners in shaping public discourse and influencing society.
Saddick Adams, widely recognised for his work in sports and current broadcasting, advocacy and writing is expected to bring his wealth of experience to the engagement, sharing practical lessons on responsible storytelling, professional integrity and the power of media to inform and inspire audiences.
His participation is expected to offer valuable perspectives to emerging journalists, digital content creators, media professionals and other stakeholders seeking to make a meaningful impact through their work.
In an era where social media engagement, viral trends and online visibility often determine the perceived success of content, the seminar seeks to shift attention towards the deeper responsibilities that come with creating and distributing information.
The theme, “Beyond the Clout,” challenges content creators to look beyond likes, shares, views and online popularity to consider the accuracy, relevance and social consequences of what they publish.
It also highlights the need for content that educates, promotes constructive dialogue and contributes positively to society, rather than prioritising sensationalism and engagement at the expense of credibility.
The involvement of the Embassy of France in Accra adds an international dimension to the initiative, which is expected to provide a platform for knowledge-sharing, professional development and discussions on ethical communication in an increasingly digital media environment.
For organiser Kobby Kyei, the initiative presents an opportunity to encourage a culture of purposeful content creation, where digital influence is matched by accountability and a commitment to the public good.
As digital platforms continue to transform how information is produced and consumed, conversations around media ethics, responsible influence and the social impact of online content have become increasingly important.
The Content With Purpose seminar is therefore positioned as an opportunity for participants to reflect on how they can use their platforms and professional skills to create content that goes beyond entertainment and popularity to deliver lasting value.
With Saddick Adams expected to share his professional insights, the engagement promises to offer participants an opportunity to learn from industry experience while re-examining the standards and responsibilities that should guide modern content creation.
Ultimately, “Beyond the Clout” serves as a reminder that the true value of content should not be measured solely by how far it travels online, but also by the quality of the information it provides, the influence it exerts and the positive impact it leaves on society.
