Ghanaian food content creator, Chef Abbys, has won the hearts of hundreds at the ongoing Social Fest in Texas, United States, after delivering a powerful message on impact, hunger and purpose.
Speaking on the panel “The Secret Ingredient Is Content: How Food Creators Turn Recipes into Reach “alongside Freddsters, Arnie Tex and Fork It, Chef Abbys challenged creators to move beyond views and likes.
“As a content creator, you need to leave the face of just being a content creator to building impact. And to build impact, you need to do things that are extraordinary,” she said to loud applause from the audience.
Chef Abbys told the crowd about her Zero Hunger Initiative, where she feeds people on the streets of Accra, Ghana.
“I decided to feed people on the streets of Accra… I like big numbers. I don’t like to do small things. I like to challenge myself,” she said.
According to her, she set herself a target of feeding 50,000 people despite doubts from her own team.
“My team were like, are you sure? Like, what? I’m sure. I can feed fifty thousand to feed people that are hungry on the streets. It is a zero hunger initiative and it is my impact event.”
She said the initiative has separated her from just being a creator to becoming someone people listen to and look up to.
“Doing that, it separates me from a creator to somebody that people now look after you, builds influence that is so huge. People now listen to you.”
Chef Abbys’ session, held on Day 2 of Social Fest on Friday, November 13, was one of the most talked-about sessions of the festival.
