Popular music streaming and download service developed by Transsnet Music Limited which was first launched in Nigeria in 2015 by TECNO Mobile, Transsion Holdings has joined hands which short-form video hosting service, TikTok owned by ByteDance to promote trending contents on both Apps
Boomplay will host a playlist of TikTok’s top sounds as part of the new relationship, and TikTok will include Boomplay’s top tracks on its discovery and sound sites. Custom-curated playlists will also be included, shared, and amplified on both channels. tracks that made it into the top trending tracks on both platforms each week will be included in the mutual playlists, branded TikTokPicks and BoomplayPicks, with TikTok’s list emphasizing user-generated content and songs that had the most engagements.
According to Head of TikTok Content Programming in Sub-Saharan Africa, Boniswa Sidwaba, the goal of this collaboration is to connect fans and provide artists a wider audience by bringing the personalities in music and creative industries together on Boomplay and TikTok. Additionally, by working together, creators and content owners will be able to engage with their target market in a more original, enjoyable, and relevant way that emphasizes African music.
“Boomplay continues to expand its strategic partnershipswith global brands to offer artists creative and innovative channels to access their target audience while providing extensions for content promotion. We are very excited to partner with TikTok, one of the largest and fastest growing platforms in the entertainment tech industry, with great creation properties perfectly suited to the music community,” said Paul Azumah-Ayitey, PublicRelations Manager at Boomplay.
“TikTok is hugely popular across Sub-Saharan Africa with a thriving community using our platform to share their love of music, sport, comedy, trends, fashion and the diverse culture that makes the region so unique. With this partnership with Boomplay, we look to encourage our creative community to continue to use African music as the soundtrack for great content development while celebrating and taking African musicians to the world.”
