Prudential Life Insurance Ghana has introduced Levela, Prudence Foundation’s free financial education platform for young adults, to help Ghanaians build practical money skills and grow their confidence in making every day financial decisions.
The official launch in Ghana took place on 26th August 2026, at the British Council in Accra, marking an important step in Prudential Life’s continued commitment to financial education and inclusion and supporting Prudence Foundation’s broader efforts to advance financial wellbeing across Asia and Africa.
Created by Prudence Foundation, the community investment arm of leading Asia and Africa insurer Prudential plc, Levela is designed to make financial learning simple, practical, and accessible. Available through a mobile app and website, the platform provides short, easy-to-follow lessons on key money topics including budgeting, savings, credit and debt management, insurance, financial planning, and fraud prevention.
“We are proud to launch Levela in Ghana, our first market in Africa, as part of Prudence Foundation’s commitment to advancing financial inclusion across the region,” said Nicole Ngeow, Executive Director of Prudence Foundation. “Through accessible, self-paced learning, Levela helps a new generation of young adults build the money skills and confidence needed to navigate everyday financial decisions.”
In Ghana, the need for practical financial education remains urgent as students, graduates, young professionals, entrepreneurs, informal-sector workers, and households make important decisions about income, savings, credit, insurance, and long-term planning. Levela is designed to meet people where they are and respond to their realities, offering self-paced learning to support better habits, stronger financial confidence, and greater resilience.
Jane Dornukuor Mingle, the Chief Executive Officer of Prudential Life Insurance Ghana indicated that the Ghana rollout will build on the company’s long-standing financial literacy work, including its school, campus and market-based education initiatives.
Through its collaboration with the Academic Talent Development Program (ATDP), Prudential Life will support national adoption of Levela through institutional partnerships, outreach activities, ambassador-led engagement and targeted activations across the country, extending financial education beyond one-off engagements into a practical digital learning journey that users can continue at their own pace.
Sign up for Levela and begin building smart money skills today. Ghanaians aged 18 and above can access the platform through the Apple App Store, Google Play Store or online via levela.app to start learning, building confidence and strengthening their money management skills.
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About Prudential Life Insurance Ghana
Prudential life Insurance Ghana is a wholly owned subsidiary of Prudential plc., which provides life, health insurance and asset management, with a focus in Greater China, ASEAN and Africa.
Our purpose is to be partners for every life and protectors for every future with a mission to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial solutions. The business which is over 177 years old has more than 20 million customers in 24 markets across Asia and Africa and is listed on stock exchanges in London, Hong Kong, Singapore, and New York.
Prudential Life has been in operation for 12 years (since 2014), with approximately 150 staff and over 3000 agents across 6 regions, and 4 bancassurance partners- Zenith Bank, Standard Chartered Bank, Cal Bank and Fidelity Bank; the highest for any insurance company in Ghana. It also partners Petra to distribute insurance solutions.
Prudential plc is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with the Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
About Prudence Foundation
Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc.
The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate-related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people.
For more information: www.prudencefoundation.com
