King Promise, the reigning Telecel Ghana Music Awards Ultimate Artiste of the Year, has credited the expertise of Tilly Akua Nipaa, his PR, for his historic win.
In a recent interview on TV3, King Promise revealed that Tilly’s strategic PR efforts significantly contributed to his success, amplifying his presence in the Ghanaian music scene.
“….We needed to give extra push so one of the things we did was to beef up our presence in the local scene so the name Tilly came up”
Despite his talent and consistency, King Promise’s local appeal was seen as a weakness, potentially hindering his chances in the Artiste of the Year category.
However, by partnering with Tilly Akua Nipaa, King Promise was able to effectively boost his public image and connect with his audience.
King Promise emphasized that Tilly Akua Nipaa’s PR strategies were instrumental in his victory.
Her ability to showcase his artistry, manage his public image, and engage with his audience helped him gain an edge over his competitors.
King Promise’s win at the TGMA highlights the importance of effective PR in the music industry.
By leveraging Tilly Akua Nipaa’s expertise, King Promise was able to overcome perceived weaknesses and achieve success.
This partnership serves as a testament to the impact of strategic PR on an artist’s career.
Know More About Tilly Akua Nipaa
Tilly Akua Nipaa, born Matilda Mensah Marfo, is a prominent Ghanaian media personality and entertainment broadcaster.
With a background in Psychology, English, and Theatre Arts from the University of Ghana, she has established herself as a respected voice in Ghana’s media landscape.
Tilly Akua Nipaa has contributed to notable platforms such as Peace FM’s Entertainment Review, TV3’s The Trendz, and Hitz FM’s Showbiz Review Xtra.
Her insightful commentary and engaging personality have made her a household name in Ghana’s entertainment industry.
As a savvy new media practitioner, Tilly Akua Nipaa has leveraged online platforms to expand her reach.
Her podcast, T Means Talkative Podcast, showcases her ability to engage with audiences and facilitate meaningful conversations.
Her online presence has cemented her position as a leading media personality in Ghana.
