Ghanaian rapper Medikal has been appointed an ambassador for the national drug abuse awareness campaign, a move aimed at leveraging celebrity influence to address the growing concern of substance abuse among young people.
The announcement was made in Parliament on Wednesday, February 25, 2026, by George, who explained that the decision forms part of a broader strategy to intensify education and prevention efforts across the country. According to him, engaging Medikal is a deliberate effort to connect more effectively with Ghana’s youth—particularly those considered vulnerable or at risk of drug misuse.
“In a strategic move to enhance the campaign’s appeal and credibility among the youth, the National Youth Authority has appointed renowned Ghanaian musician Medikal as an official ‘Red Means Stop’ ambassador. Medikal’s significant influence among young Ghanaians through his music and social media presence makes him an ideal advocate for substance‑free living,” he said
In recent years, concerns about substance abuse among young people have sparked national conversations, with policymakers, health professionals, educators, and community leaders calling for more innovative approaches to prevention. By bringing a prominent figure from the entertainment industry on board, the NYA hopes to amplify its message in ways that resonate deeply with young audiences.
Medikal, known for his dynamic presence in Ghana’s music scene and strong following on social media, wields significant influence among the youth demographic. Officials believe that his voice and personal brand can help challenge harmful narratives around drug use, promote informed choices, and encourage young people to seek support where needed.
Speaking through Parliament, George emphasized that traditional awareness campaigns alone may not be sufficient to curb the tide of substance abuse. He noted that public figures who command respect and admiration among the youth can play a critical role in shaping attitudes and behaviors. The partnership with Medikal, he said, is designed to complement ongoing educational initiatives, community outreach programs, and collaborations with schools and youth groups nationwide.
Under the campaign, Medikal is expected to participate in public engagements, media outreach, and community-based activities aimed at highlighting the dangers of drug abuse. The initiative will also focus on empowering young people with practical information about the health, social, and economic consequences of substance misuse.
The NYA’s decision reflects a growing recognition that tackling drug abuse requires a multi-sectoral approach—one that blends policy, education, community action, and cultural influence. By aligning with a high-profile artist, the authority is signaling its commitment to meeting young people where they are and communicating in a language they understand.
As the campaign rolls out, stakeholders will be watching closely to assess its impact. For many observers, the collaboration between the National Youth Authority and Medikal represents a bold step toward mobilizing popular culture in the fight against drug abuse and safeguarding the future of Ghana’s youth.
