Ghanaian industrial group, Majesty Groupe, has unveiled a new line of locally produced automotive care products aimed at meeting the growing demand for high-quality yet affordable vehicle maintenance solutions in the country.
The new range, launched under the Majesty Automotive Products brand, includes Majesty Radiator Coolant, Majesty Windshield Washer, Majesty Car Shampoo, Majesty Interior Cleaner, and Majesty Engine Oil Shampoo. The products are designed to help vehicle owners maintain engine performance, protect vehicle components, and extend the lifespan of automobiles operating under Ghana’s demanding road and climate conditions.
According to the Founder of Majesty Groupe, Dr. Jerry Darwin, the introduction of the products is part of a broader effort to support local manufacturing while providing cost-effective alternatives to imported automotive consumables.
“Majesty Automotive Products were developed in response to the demand for quality but affordable Ghana-made automotive solutions that can prolong vehicle life and at the same time retain money in the pockets of consumers and car enthusiasts,” he stated.
The introduction of these new products come at a time when Ghana’s automotive sector is experiencing steady growth. Industry data indicates that the country imports over 100,000 vehicles annually, with more than 90 percent of them being used vehicles.
With an estimated 3.5 million vehicles currently on Ghana’s roads, demand for maintenance products such as coolants, detergents, and interior cleaning solutions remains high as many vehicles require frequent servicing.
According to Modor Intelligence, the automotive market itself is projected to expand steadily in the coming years, growing from about $2.02 billion in 2025 to $3.41 billion by 2031, driven by urbanization, expanding ride-hailing fleets, and increasing vehicle ownership.
Analysts say the strong presence of older vehicles in the country, with many averaging between 14 and 16 years in age, has created a thriving aftermarket industry for maintenance and repair products. Dr. Darwin emphasized that the automotive product line is only one component of Majesty Groupe’s broader industrial vision.
He revealed that the company is implementing several initiatives to promote industrialization and create employment opportunities for Ghanaian youth.
“Majesty Automotive is just one of the several industries we have established here in Ghana,” he said. “We have also partnered with other investors to establish manufacturing industries both here in Ghana and in other parts of the world,” he said.
According to him, the group is currently exploring new industrial ventures in renewable energy, transportation, logistics, education, and general trading, all of which have the potential to generate significant employment opportunities.
The newly introduced automotive products have received certification from the Ghana Standards Authority, confirming that they meet national quality and safety standards for automotive maintenance products.
Majesty Groupe says its production facility has the capacity to supply the Ghanaian market while also targeting export opportunities within West Africa and the broader African Continental Free Trade Area (AfCFTA) market.
Industry observers believe such initiatives could help deepen local participation in Ghana’s automotive value chain, which has traditionally relied heavily on imported vehicles and components.
Dr. Darwin appealed to the Ghanaian public, vehicle owners, and automobile enthusiasts to support locally manufactured products as a way of strengthening the national economy.
He noted that patronizing locally produced automotive products would not only save consumers money but also stimulate domestic manufacturing, encourage innovation, and create jobs. “As a nation, when we support locally made products, we build industries, create jobs for our youth, and strengthen our economy,” he said.
With Ghana positioning itself as a potential automotive manufacturing hub in West Africa, initiatives such as Majesty Automotive Products could play an important role in expanding the country’s growing automotive aftermarket industry while promoting the “Made in Ghana” agenda.
