Ghana’s Communications Minister Samuel Nartey George has dismissed what he describes as an illogical alternative proposal from MultiChoice Ghana, the operators of DStv, while maintaining his firm stance on subscription price reductions for Ghanaian consumers.
The Minister revealed that DStv had offered to maintain current subscription rates but not remit the revenue to their headquarters – a proposal he flatly rejected as lacking any meaningful logic.
George emphasized that the core issue remains ensuring Ghanaians pay fair prices for television services, not merely redirecting revenue flows.
Recent data released by the Minister highlights significant pricing disparities across African markets. While Ghanaian subscribers pay $54.30 for DStv Compact Plus, Nigerians pay just $19.60 for the same package.
The disparity extends to premium packages, where Ghanaians pay the equivalent of $83 compared to Nigerians’ $29 for the same premium bouquet. This pricing structure has drawn comparisons to Nigeria’s regulatory response to similar issues.
Nigeria’s House of Representatives previously directed MultiChoice to halt subscription rate hikes, with the Federal Competition and Consumer Protection Commission pursuing legal action against the company over pricing violations.
George’s criticism centers on the timing of DStv’s 15% price increase implemented in April 2024. This increase came during a period when Ghana’s economy showed positive indicators – the cedi had appreciated approximately 10% against major currencies, inflation had dropped by over 5%, and fuel prices had declined.
The Minister argues this timing demonstrates a disconnect between DStv’s pricing strategy and Ghana’s economic realities, contrasting sharply with the company’s more responsive approach in other markets.
The National Communications Authority has been directed to suspend DStv’s broadcasting license from August 7, 2025, if the company fails to reduce subscription prices.
The Minister has consistently called for a 30% reduction in subscription fees to align with regional pricing standards.
George emphasized his openness to “constructive engagements” but stressed that these must center on price reductions rather than alternative arrangements.
He acknowledged concerns about local DStv staff but maintained that fair pricing for Ghanaian consumers remains the priority.
The dispute reflects broader concerns about multinational corporations’ pricing strategies in Ghana.
George positioned his actions within a “RESET” of public service approaches, emphasizing stronger protection for Ghanaian consumers against what he terms exploitative pricing practices.
MultiChoice Ghana has expressed concern over the Minister’s public statements, though they have yet to announce any concrete price adjustments.
The company faces a critical decision point as the August 7 deadline approaches, with potential license suspension threatening their operations in Ghana’s significant pay-TV market.
The standoff highlights ongoing tensions between foreign corporations and local regulatory authorities across Africa, with governments increasingly demanding pricing parity and fair treatment for their citizens in regional markets.
Story Written By Prince Asante Kwarteng | Kobby Kyei News
