The 26th edition of the Telecel Ghana Music Awards (TGMA) saw King Promise emerge as the Overall Artist of the Year.
While his hard work and talent were crucial factors, the role of his PR, Tilly Akua Nipaa, cannot be overstated.
Her strategic approach, intelligence, confidence, and proactiveness gave King Promise the edge he needed to win.
This year’s edition saw nominees employing PR personnel to amplify their prominence and works.
King Promise’s decision to hire Tilly Akua Nipaa just weeks before the big night proved to be a masterstroke.
Her arguments and message resonated with fans and judges alike, ultimately contributing to King Promise’s victory.
The outcome of the TGMA highlights the importance of PR in shaping public perception and influencing outcomes.
Big brands like Coca-Cola and KFC still invest heavily in advertisement and publicity, and King Promise’s win is a testament to the impact of effective PR strategies.
King Promise’s Overall Artist of the Year award at the TGMA is a culmination of his hard work, talent, and strategic PR.
Tilly Akua Nipaa’s role in his victory demonstrates the value of PR in the music industry and beyond.
As the entertainment industry continues to evolve, the importance of effective PR will only continue to grow.
Know More About Tilly Akua Nipaa
Tilly Akua Nipaa, born Matilda Mensah Marfo, is a prominent Ghanaian media personality and entertainment broadcaster.
With a background in Psychology, English, and Theatre Arts from the University of Ghana, she has established herself as a respected voice in Ghana’s media landscape.
Tilly Akua Nipaa has contributed to notable platforms such as Peace FM’s Entertainment Review, TV3’s The Trendz, and Hitz FM’s Showbiz Review Xtra.
Her insightful commentary and engaging personality have made her a household name in Ghana’s entertainment industry.
As a savvy new media practitioner, Tilly Akua Nipaa has leveraged online platforms to expand her reach.
Her podcast, T Means Talkative Podcast, showcases her ability to engage with audiences and facilitate meaningful conversations.
Her online presence has cemented her position as a leading media personality in Ghana.
